V23 · Revenue Audit · 23 Vectors

Find where your HubSpot portal leaks revenue —in ten days.

The 23 Vectors is a practitioner-led diagnostic that scores your portal across 23 named revenue-leak vectors, benchmarks you against the top decile, and hands you a prioritized fix-it roadmap. No software scan. No fluffy CRM hygiene report.

Investment$999$0Free for ICP fits
Your time~90 minAsync + 1 call
Turnaround10 daysBusiness days
Capacity5 / wkHard limit
No software installRead-only accessNo-pitch readout10+ yrs on HubSpot
10+ years on HubSpot · Solutions PartnerAudit data drawn from the same portals these teams operate on.
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01The Symptoms

Your portal is costing you revenue right now.

Most B2B teams on HubSpot Pro or Enterprise use less than 40% of the platform's revenue-generating capabilities. Five symptoms show up in nearly every portal we audit. If two or more sound familiar, you're leaking revenue this quarter.

01
Pipeline reports tell a story your reps know is wrongLifecycle stages don't match how deals actually progress through your funnel.
~14% misrouted
02
Leads land in HubSpot and disappear for daysNo routing logic, broken speed-to-lead, dead ends in workflows.
~22% lost
03
Marketing can't prove ROI to the CFOSource attribution is broken. Last-touch overwrites real influence.
Budget at risk
04
Your team uses ~30% of what you pay HubSpot forHubs you bought sit unconfigured. Workflows fight each other in production.
60–70% unused
05
Renewals slip without a 90-day warningNo churn signals, no renewal pipeline, CSMs working blind on health scores.
Silent leakage
02The Framework

The 23 vectors.
Every audit covers every one.

Five domains. Twenty-three named, scored vectors. One weighted portal score. This is the same rubric we apply on enterprise engagements — published, structured, and identical every time. No "we'll look around." No vague findings.

Vectors23
Domains5 weighted
Output0–100 score
Domain 01

Lead & Funnel

Top of funnel · capture · routingWeight · 20%
V1
Form & lead capture
Scored 0–100
V2
Speed-to-lead
Scored 0–100
V3
MQL → SQL handoff
Scored 0–100
V4
Lifecycle hygiene
Scored 0–100
V5
Source attribution
Scored 0–100
Domain 02

Sales & Pipeline

Stage logic · forecast · activityWeight · 25%
V6
Stage definitions
Scored 0–100
V7
Pipeline hygiene
Scored 0–100
V8
Forecast integrity
Scored 0–100
V9
Activity tracking
Scored 0–100
V10
Quote-to-close
Scored 0–100
V11
Win / loss reasons
Scored 0–100
Domain 03

Customer & Retention

Onboarding · churn · NPSWeight · 15%
V12
Onboarding workflow
Scored 0–100
V13
Churn signals
Scored 0–100
V14
Renewal pipeline
Scored 0–100
V15
CSAT / NPS loop
Scored 0–100
Domain 04

Data & Tech Hygiene

Properties · workflows · permissionsWeight · 20%
V16
Property hygiene
Scored 0–100
V17
Workflow conflicts
Scored 0–100
V18
Integration sync
Scored 0–100
V19
List logic
Scored 0–100
V20
Permissions
Scored 0–100
Domain 05

Strategic & Reporting

Coverage · hub utilization · attributionWeight · 20%
V21
Reporting coverage
Scored 0–100
V22 · spotlight vector
Hub utilization — paying for vs. usingThe single highest-leverage vector in 9/10 portals we audit. Most teams use ≈30% of what they pay.
Spotlight · highest leverageAvg gap · 47 pts
V23
Attribution model
Scored 0–100

Portal score = weighted average across all 23 vectors. Bands: 80+ top decile · 50–64 average · <35 critical. Every vector ships with a finding, $-impact, and effort × impact rank.

Score my portal
03The Trade

~90 minutes for a $15–25K-grade artifact.

We do the heavy lifting. You give us read-only access and ninety minutes on a Zoom. Four levers make this asymmetry possible — and very hard for anyone else to copy.

You giveInputs
90min total

Of your team's time, end-to-end. That's it.

  • Async intake form10 min
  • Read-only super-admin invite5 min
  • Doc dump (URLs, exports)15 min
  • Live readout call60 min
Trade100×Asymmetric
value
You getOutput
$15–25Kartifact

Of consulting-grade output — scored, benchmarked, prioritized.

  • Scored 23-vector report18 pp
  • Industry benchmark + deltan=147
  • Top-5 leaks · effort × impact$-ranked
  • 30 / 60 / 90-day roadmapSequenced
Why this works · 4 levers
Lever 01

Specificity

23 named vectors, 5 weighted domains. Every vector has a published rubric — not "we'll look around."

Lever 02

Proof

10+ years inside HubSpot. Enterprise logos already operate on portals we built and run.

Lever 03

Productized

Repeatable methodology, not bespoke consulting. Same rubric every time, fresh data every time.

Lever 04

Low effort

Read-only access plus a 90-min slot. You claim the audit in seconds — we do the rest.

04Found in the Wild

What actually shows up in the report.

Three real findings from recent audits — names redacted. Each one is a single line item in a single vector. The full report ships with the top five leaks, every one priced and sequenced.

Vector · V03Critical

MQL → SQL handoff fired only 31% of the time

Audit of XXXXX XXXX (B2B SaaS, 180 employees) found a workflow chain where MQL routing depended on a manually-set property that 69% of leads never received. Pipeline never knew about them.

$-impact identifiedAnnualized leakage
$280K
Vector · V13Critical

Renewal pipeline existed only in a CSM's spreadsheet

At XXXXXXX XXX (220 employees), zero renewal deals lived in HubSpot. CSMs tracked $4.2M of ARR-at-risk in a private sheet — invisible to forecast, finance, and leadership until the quarter closed.

$-impact identifiedForecast risk uncovered
$4.2M
Vector · V22Warning

Paying for Marketing Hub Enterprise · using 22%

At XXXX XX XXXXXX (350 employees), the audit surfaced six full-feature modules sitting unconfigured. Annual contract value didn't change — operational utilization tripled in 60 days.

$-impact identifiedTier-rightsizing saved
$84K/yr
05How It Works

Five steps. Ten business days.

Async where we can, live where it counts. The audit is time-boxed and repeatable. Under eight hours of our team's effort, ninety minutes of yours, one hour where the findings actually land.

00Day

Book a slot · async intake

You

Pick a date. Complete a 10-minute async intake — context on your motion, current pain, top three questions. We auto-assign your auditor.

~10 min · asyncRead-only super admin invite
03Day

Discovery & data pull

Us

Senior auditor pulls from your portal: pipeline structure, workflow inventory, lifecycle, attribution model, hub utilization data. No team interruption.

~3 hrs · auditorLoom preview if anything urgent surfaces
07Day

Score all 23 vectors · QA pass

Us

23-vector scoring against industry benchmark. Top-5 leaks ranked by $-impact and effort. Internal QA pass on day 7 before draft is locked.

~5 hrs · auditor + QA18-page report draft locked
09Day

Live 60-min readout

Together

Auditor walks the score, top-5 leaks, and the 30/60/90 roadmap. Two-track recommendation. No pitch. Bring 3–5 stakeholders.

60 min · liveAuditor + sales lead
10Day

Loom recap + report ships

Us

Within 24 hours of the readout, you receive a Loom recap, the final 18-page PDF report, and the editable roadmap. Yours to share, present, or hand to your team Monday morning.

Final PDF · 18 ppLoom recap · ~12 min
06The Deliverable

What you walk away with — tangible. Yours.

The deliverable is the proof. Every Revenue Audit ships looking like a $20K consulting artifact — scored, benchmarked, dollarized, and ranked by effort × impact.

  • Scored 23-vector report (18 pp)Domain-by-domain breakdown with benchmark deltas and rubric notes.
  • Top 5 prioritized leaksEach finding includes estimated $-impact and effort × impact rank.
  • Hub utilization analysisWhat you're paying for vs. what you're using. Tier-up, downsize, or activate.
  • 30 / 60 / 90-day roadmapSequenced execution plan you can hand to your team Monday morning.
  • 60-min live readout + Loom recapSenior auditor walks every finding. Recording yours to keep.
07Pricing

One flat fee. Or free if you're a fit.

Most HubSpot partners say "contact us." We don't. Pricing is on the page so you can decide in thirty seconds. The cost breakdown to your right shows where every dollar goes.

Free for ICP fits this quarter

$999 flat.
$0 if you qualify.

Waived for B2B teams on HubSpot Pro/Enterprise with 50+ employees this quarter. No upsell on the readout. No hidden costs. If you're not a fit, we'll say so before you book.

$999$0USD/ if you qualify
Book the audit · 5 slots / week
· 10 business days end-to-end· No credit card required
Cost breakdown · honest math$999 paid · per audit
  • Senior auditor time~5 hrs @ blended rate$680
  • QA pass + report production~2 hrs · doc team$180
  • 60-min live readoutAuditor + sales lead$240
  • Tooling, benchmark data, infraAllocated cost$60
Loaded cost · per audit$1,160

We run the audit at a slight loss for ICP fits — it's our best lead-gen channel. Honest numbers beat a "contact us" page.

08Qualify

Who this is for — and who it isn't.

We disqualify aggressively. Audit capacity is five per week and it goes to portals where the diagnosis lands on real pipeline. If you're not a fit, we'll say so before you book.

● Strong fit

You'll get the most out of this if…

  • HubSpot Pro or Enterprise · 12+ months in the platform
  • B2B with a defined sales motion · pipeline-driven revenue
  • 50–500 employees · multi-hub or multi-team org
  • You can't prove ROI from HubSpot to your CFO
  • You suspect you're using ~30% of what you pay for
  • You can grant read-only super admin access
— Not a fit

Skip the audit if…

  • You're on HubSpot Free or Starter (not enough surface area)
  • Pre-revenue startup · no pipeline to diagnose yet
  • E-commerce / DTC primary motion (we focus on B2B)
  • You want a tech audit, not a revenue diagnosis
  • You can't grant read-only access for ten days
  • You're shopping for the cheapest CRM cleanup
What is a HubSpot revenue audit?

A Revenue Audit is a practitioner-led diagnostic that scores your HubSpot portal across 23 named vectors in five weighted domains. It identifies where pipeline revenue is being lost — to process gaps, data issues, or system misconfigurations — and produces a prioritized roadmap to fix the highest-leverage leaks first.

How is this different from a CRM audit?

A CRM audit looks at data hygiene and system configuration — the inside of the platform. A Revenue Audit looks at the entire pipeline infrastructure end-to-end, scored against revenue outcomes. We measure what your portal is doing for revenue, not just whether the data is tidy.

How much does a HubSpot revenue audit cost?

GiantFocal's Revenue Audit is a flat $999 USD — and waived for ICP fits this quarter (B2B, 50+ employees, on HubSpot Pro or Enterprise for 12+ months). Most partners refuse to publish a price; we put it on the page so you can decide in thirty seconds.

How long does it take and how much of my time does it cost?

Ten business days end-to-end. Your team commits ~90 minutes total: a 10-minute async intake form, read-only super admin access, and a 60-minute live readout. Our auditors put in roughly 8 hours per audit, scoring all 23 vectors against your industry benchmark.

What does the deliverable look like?

A scored 23-vector report (18 pages) with industry benchmarks, the top 5 prioritized leaks ranked by effort × impact and dollarized, a hub utilization analysis (paying-for vs. using), and a 30/60/90-day execution roadmap. The 60-minute live readout walks every finding — no slide-deck pitch.

How do I know if my portal is underperforming?

Five symptoms: pipeline reports your reps don't trust, leads landing in HubSpot and disappearing, marketing that can't prove ROI to the CFO, hubs you bought that sit unconfigured, and renewals that slip without warning. Two or more = you're leaking. The audit pinpoints which vector is responsible.

When should we run a revenue audit?

Twelve months in is the sweet spot. You've got enough data to score, enough scar tissue to know something's off, and enough budget pressure that the $-impact framing matters. We don't recommend audits for portals under six months old — there isn't enough behavior to diagnose yet.

What is revenue leakage in B2B?

Revenue leakage is earned or potential revenue lost to process breakdowns between marketing, sales, and customer success — unrouted leads, broken handoffs, miscategorized deals, untracked attribution. It's the gap between what your portal could close and what it actually closes. Three points dominate: the M-to-S handoff, the routing logic, and the reporting layer.

10Get Started

Find the leak. Stop the bleed.

Book a Revenue Audit. We score 23 vectors, benchmark you against the top decile, and hand you a 30/60/90 roadmap. Ten business days. Ninety minutes of your time. One audit pays for itself the first quarter you fix the leak we name.

Claim a slot — 5 / week
$999 · Free for ICP10 business days~90 min of your timeNo-pitch readout
$999$0 for ICP23 vectors · 10 days · 90 min of your time
Book the audit