RAService · Revenue Architecture

Your whole revenue system,
one monthly number.

Revenue Architecture, delivered as a service

When strategy lives in one vendor’s deck, the build sits in another vendor’s backlog, and reporting belongs to whoever has time this quarter, you are the only person left accountable for your revenue.

Book an Architecture Call$4,500 / month12-month minimum · one engagement

Three vendors, three lanes, no ownerOne team · one accountable partner

Revenue Architecture is the discipline of designing, building, and operating an integrated revenue system on the HubSpot platform. HubSpot is the CRM platform this service is built on: the place where your contacts, deals, and reporting live together.

GiantFocal delivers the discipline as a service. One team designs your revenue system, sets up HubSpot around how you sell, builds what your design calls for, and runs the optimization for you every month. You get one accountable partner and one number: $4,500 per month, 12-month minimum.

01The first call

Five things buyers tell us in the first call.

If you have said one of these out loud this quarter, you are the buyer this page is written for.

We’re paying for Enterprise and using maybe 30% of it.Underused platform

We have 14 tools in the GTM stack and three of them claim to be the source of truth.Fragmented stack

We run the whole revenue motion on spreadsheets and Gmail.No system yet

Nobody can give the board one straight number.Reporting nobody trusts

Our last RevOps hire left after 9 months.Knowledge walked out the door

If three or more landyou’re in the right place. Look at what they share: each problem sits in a different vendor’s lane, or in nobody’s.

02The real problem

Why the system breaks no matter who you hire.

The software is not the problem. That holds whether you run HubSpot Enterprise today, a stack of fourteen tools, or spreadsheets and Gmail.

The problem is that design, build, and run are owned by different vendors, or by nobody. A consultant owns the strategy deck. An agency owns the build backlog. Reporting belongs to whoever has time this quarter. Every handoff between them quietly deletes accountability for revenue.

You have probably tried the standard fixes already. Each one covers a single lane. None of them owns the whole road.

That is why the patch-and-break cycle repeats every quarter, and why it will not fix itself by next fiscal year. This is a system-design problem, not a software problem. The longer three vendors share the system, the more handoffs there are to leak.

Our Big-4 firm proposed a $2M digital transformation. That’s not the answer.— What buyers tell us about the big-consulting route

Fix 01

An operations generalist hire

The system knowledge concentrates in one person — and the last one left after nine months.

Covers one lane

Fix 02

A ticket-based retainer

The tickets get executed, but nobody owns the system the tickets came from.

Covers one lane

Fix 03

The big consulting route

A $2M digital transformation proposal that answers the slide, not the operating system underneath it.

Covers one lane

03The engagement

One engagement that designs, builds, and runs the system.

All three lanes inside one engagement, delivered through the Focal Method: our five-phase delivery method. Three layers, one team, every deliverable paired with the outcome it exists to produce.

Revenue Design

The strategy layer

Discovery, system architecture, and the change roadmap. Its core artifact is the Revenue Architecture Blueprint, the system design the build executes against. The Blueprint gives you one accountable system design, so every build traces to a documented decision instead of a quarterly patch. The success metrics defined here become the scorecard the rest of the engagement reports against.

Core artifactRevenue Architecture Blueprint

the spec the build executes against.

Revenue Engineering

The build layer

The systems that execute your go-to-market motions. It starts with Foundation, our HubSpot onboarding tier, included in full. Foundation configures your portal (your company’s HubSpot account, where contacts, deals, and reporting live) to the Blueprint instead of to defaults, across any number of Hubs. From there, ongoing build capacity ships the queue: the pages and forms where buyers convert, workflows (automation rules, so the system does the follow-up step instead of a person remembering to), dashboards, integrations, and AI agents that handle routine follow-up — without hiring another ops generalist.

Core artifactConfigured portal + shipped queue

Foundation onboarding across any number of Hubs, then continuous build.

Revenue Operations

The run layer

Performance reviews, testing, and AI agent maintenance. Monthly reviews measure the live system against the Blueprint’s metrics, so marketing and sales accept the same lead count and the board pack comes from dashboards, not spreadsheets. Quarterly strategic reviews adjust the roadmap, so the system evolves with your go-to-market plan instead of drifting between agency projects.

Core artifactMonthly report + quarterly QBR

The live system, measured against the Blueprint every month.

The three layers connect through artifacts, not meetings.

The Blueprint from Design is the build spec for Engineering.The metrics from Design are the scorecard Operations reviews monthly.

See the full methodology at The Focal Method →

04Scope, stated plainly

What this engagement does not include.

Clear boundaries save both sides a discovery call. Here is exactly what sits outside the engagement — and two things that look like exclusions but aren’t.

No standalone one-off projects. One-time work with no operating system behind it is what this engagement exists to replace.
No generic inbound marketing retainers.
No work on non-HubSpot website platforms (WordPress, Webflow, Wix). We refer those out.
No silent absorption of large or complex CRM migrations. Those are scoped and quoted separately before anything starts.
No standalone run-and-optimize retainer. The Operations layer exists only inside this engagement.

Two boundaries that are not exclusions

New to HubSpot is fine

Onboarding is included in full, so standing up your portal is the first thing the engagement builds.

Only need part of the system?

There are smaller doors: HubSpot Onboarding if you only want the platform set up, and HubCrafted, our subscription HubSpot build team, if you only need build capacity.

05The Focal Method, applied

How a typical engagement runs.

Five phases, each with something you hold at the end — a document, a portal, a report — whether or not you continue.

01Discover

Weeks 1–2

Revenue System Audit

Diagnose

02Architect

Weeks 3–6

The Blueprint

Design

03Engineer

Months 2–4

Configure + build

Build

04Operate

Months 3–5

30/60/90 reviews

Handover

05Optimize

Month 4 →

Monthly + quarterly

Run

Discover

Weeks 1–2

The Revenue System Audit — a bounded diagnosis of where your current revenue system leaks.

You hold

A written findings report at the end, whether or not you continue.

Architect

Weeks 3–6

Discovery becomes the Revenue Architecture Blueprint. You sign off on it before anything gets built.

You hold

The system design and the sign-off gate before build.

Engineer

Months 2–4

Foundation onboarding configures the portal to the Blueprint and the build queue starts shipping.

You hold

A configured portal and a shipped-work log that traces to Blueprint decisions.

Operate

Months 3–5

30/60/90 performance reviews catch drift early, while the system is still fresh.

You hold

The operating playbook and the first review decks.

Optimize

Month 4 onward

Monthly performance reviews and quarterly strategic reviews for the rest of the 12 months and beyond.

You hold

A monthly report the board can read without a translation layer.

A senior revenue architect owns your engagement end to end, drawing on GiantFocal’s team of eleven specialists, zero generalists. From your side: the executive owner plus the people who run sales and marketing day to day — roughly two hours a week in the early phases.

Request Detailed Pricing

06Published, not hidden

What this costs.

Most firms in this category do not publish pricing. We do, because hidden pricing wastes your time and ours.

$4,500/ month

12-month minimum

That is the whole number: strategy, HubSpot onboarding for any number of Hubs, ongoing build, and monthly optimization in one consolidated engagement. There is no separate strategy invoice and no scope ladder hidden behind a discovery call.

Strategy layerHubSpot onboarding · any number of HubsOngoing buildMonthly optimization

Request Detailed Pricing

The smaller doors are public too

Revenue System Audit$999

Runs 1–2 weeks. Credited 100% toward Revenue Architecture if you proceed.

HubSpot Onboardingfrom $1,000

Standalone platform setup, starting at a single Hub.

HubCrafted$2,950 / mo

The build team alone. Revenue Architecture is $1,550 more per month and adds the senior architect, the strategy layer, and the optimization cadence.

Need these numbers mapped to your exact stack? Use Request Detailed Pricing and you’ll get a written breakdown.

07Right fit

Who this is the right fit for.

Three buyer situations fit. They differ only in where you start.

A Already on HubSpot

A Pro or Enterprise portal, 1–4 years in

An owner with a revenue mandate (VP of revenue operations, COO), a build backlog that never shrinks, reporting pain, and no appetite for another ops generalist hire.

B Choosing HubSpot now

You picked HubSpot, or are close to it

You want it stood up correctly from day one, with one team accountable after go-live — instead of a handoff between an implementation vendor and whoever comes next.

C No CRM yet

A real revenue motion on spreadsheets

You want the revenue system designed, built, and run for you — not a software license you figure out alone.

Who this is not for: teams that only want the platform set up, the standalone HubSpot setup service is the right door. Portals that only need build capacity, the HubCrafted build subscription costs less and is built for exactly that job.

08Proof

Selected work.

What actually shipped, indexed by where the client started.

Case study · Migrating off Zoho

Runchise

An Indonesian food-and-beverage franchise platform. GiantFocal moved Runchise from Zoho to HubSpot in five weeks and consolidated WhatsApp sales conversations into the CRM.

Read the full case study →

At a glance

MovedZoho + spreadsheets → HubSpot

Timeline5 weeks

ChannelWhatsApp → CRM

SectorF&B franchise platform

Outcome[ verified metric ] — pending first-party number from the 9.1.2 case brief. Placeholder held; no figure invented.

Services clients include

Revenue teams GiantFocal designs, builds, and operates systems for.

On the product side · HubSpot Marketplace

33.000Active installations

50+Countries

10+ yrsOn the marketplace

Popular HubSpot products such as Hatch, Atomic, March are used by thousands of HubSpot portals. Toyota Industries is one of those users.

Second case study is coming soon

Why not just hire a RevOps manager instead of paying $4,500 a month for a year?

Run the math both ways. A senior revenue operations hire costs more per month than this engagement in most markets, takes a quarter to ramp, and concentrates the system knowledge in one head. One resignation and it walks out the door.

This engagement gives you a standing team of eleven specialists with every decision documented in your own portal.

Can we start smaller and prove it before committing to 12 months?

Yes. The $999 Revenue System Audit is a bounded 1–2 week diagnosis, credited 100% toward Revenue Architecture if you proceed. You keep the written findings either way.

We're not on HubSpot yet. Do we have to buy and set it up somewhere else first?

No. HubSpot onboarding is included in full, so standing up your portal is the first thing the engagement builds.

You buy the HubSpot license itself directly from HubSpot, and we help you scope which tier and which Hubs you actually need before you sign.

What happens if we need out at month 6?

The 12-month minimum is real, and we state it up front instead of burying it in the order form.

The first months are design and build; the payback arrives in the operate and optimize months, so stopping at month 6 buys the cost without the compounding. If that risk feels too large, start with the Audit instead.

How is this different from the RevOps retainer model?

A ticket-based retainer executes tickets, but nobody owns the system the tickets came from. This engagement owns the whole road: strategy, build, and optimization sit inside one team, connected by artifacts. The Blueprint is the build spec, and the Blueprint's metrics are the monthly scorecard.

Book an Architecture Call

One accountable partner. One number.

Strategy, HubSpot onboarding, ongoing build, and monthly optimization in one consolidated engagement @ $4,500 per month, 12-month minimum. Not sure yet? Start with the $999 Revenue System Audit and keep the findings either way.

Book an Architecture Call Start with the $999 Audit

One teamDesign · Build · Run

11 specialistsZero generalists

Published pricingNo hidden scope ladder

HubSpot Solutions PartnerBuilt on the platform