Embed Google Reviews on HubSpot
According to HubSpot, 88% of all buyers trust user reviews, just like they trust personal recommendations.
And before deciding to purchase a product or service, the average buyer reads 10 online reviews.
What do these stats tell us? Social proof and user-generated reviews are more important than ever!
One of the major players in the world of social proof/user review is Google with its Google Reviews. Not only they're visible right on the Google search results page when your prospects search-relevant key terms to your company, but you can embed them on your site to add another level of trustworthiness.