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01About GiantFocal

A revenue architecture partner businesses can't outgrow.

One of the earliest pioneers in the HubSpot marketplace, GiantFocal architects revenue systems that compound: pipeline architecture, conversion infrastructure, and ongoing operation under one roof.
Indonesia #1 SEA Expansion Partner10+ Years on HubSpotHubSpot Solutions PartnerIndonesia · APAC · Global
25,000+ teams. Including by teams at
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02The Journey

Three eras. One discipline.

From early HubSpot marketplace product builder to APAC's anchor HubSpot Solutions Partner. A decade of staying in one ecosystem and going deeper.
01Early 2010s

Pioneer

Founded as one of the earliest companies in the HubSpot marketplace. While most agencies were still learning the platform, we were already shipping products for it.

02Growth phase

Full-Stack

Expanded from HubSpot marketplace products to full-service implementation — CRM, CMS, marketing automation, and RevOps — for enterprise clients across the US, Europe, and Asia.

03Today · 2026

SEA Anchor

Indonesia's #1 HubSpot Solutions Partner. Invited by HubSpot to lead Indonesia and South-East Asia expansion. Serving global brands including Starbucks, Saviynt, Incorta, CopaData, and Heritage Holding.

03Mission & Vision

Build the systems that compound.

Two halves of the same operating thesis. The first is what we do every day. The second is the company we are building toward.
MMission

Build the revenue infrastructure that makes businesses impossible to outgrow.

Systems that compound over time, connect every layer of the pipeline, and keep producing results long after the build ends.

We do this by

  • Building revenue systems that compound, from pipeline architecture to conversion infrastructure to ongoing operation.
  • Connecting marketing, sales, and data into a single system that scales with the business.
  • Operating the infrastructure after delivery, so growth never stalls when a project ends.
VVision

The revenue infrastructure company businesses can't outgrow.

Building the systems that make growth compounding, predictable, and impossible to walk away from.

Three pillars

  • World-class quality standard. The bar set by global brands, applied to every engagement.
  • Global reach & impact. Indonesian roots, global delivery — across the US, Europe, and Asia.
  • Compounding partnership. Year-on-year operation, not one-off projects.
04Core Values

Four values. One culture.

The four operating principles that govern how we plan engagements, hire specialists, and decide what work to take on.
V1

Excellence

We don't ship work we wouldn't stake our reputation on. World-class clients demand world-class execution, these are the companies that chose us to deliver it.

V2

Clarity

We turn complex revenue systems into decisions clients can act on with confidence. Architecture before code. Diagrams before debates.

V3

Innovation

We engineer solutions that didn't exist before, using whatever tools the system demands. Proprietary modules, custom integrations, and a productized point of view.

V4

Partnership

We stay after the build ends, because the infrastructure only compounds with us in it. Monthly optimization, quarterly reviews, year-on-year recalibration.

05The Team · Specialists, not Generalists

11 specialists. Zero generalists.

Revenue infrastructure isn't built by generalists, it's built by specialists who understand every layer of the pipeline. A lean team designed entirely around revenue infrastructure. 100% remote, working with clients across the US, Europe, and JAPAC.
T1 · HubSpot-Certified

Every member of the team holds an active HubSpot certification.

12+ across the full set of six Hubs: Sales, Marketing, Service, Content, Data, and Commerce.

T2 · Experienced

Practitioners only.

A lean team designed entirely around revenue infrastructure, no juniors learning on client projects.

T3 · Strategy · Systems · Execution

Each specialist operates at the intersection of all three layers: diagram, build, ship.

The seam between strategy and code never opens.

A · Team composition

  • HubSpot CMS & CRM Developers
  • UI / UX Designers
  • Automation & Workflow Specialists
  • Bahasa-fluent HubSpot Consultants
  • Project Leads

B · How that shows up

RevM · Repeat engagement

4 consecutive full-stack HubSpot implementations — and they keep coming back.

Runchise · End-to-end rebuild

Rebuilt Runchise's entire HubSpot architecture end-to-end.

The kind of repeat-engagement and end-to-end rebuild only a specialist team can deliver.

06Co-Founders

The architects behind GiantFocal.

Johannes Ardhy and Ernesto Pramasetya founded GiantFocal in the early 2010s as one of the first companies to build for the HubSpot marketplace. A decade later, they remain the architects of both the product line and the service line.
JA

Johannes Ardhy

Co-Founder · Design · Digital · Product

A rare fluency in both design and how digital environments drive user behavior.

With a background spanning the creative industries and web technologies, Johannes channels design and digital fluency into revenue infrastructure that connects marketing, sales, and data into measurable business growth. He has personally led HubSpot architecture and CMS engagements for RevM, Heritage Holding, and Saviynt — the trusted name HubSpot partners and customers come back to.

10+ yrs on HubSpot · All 6 Hubs certified · Architect & implementer
EP

Ernesto Pramasetya

Co-Founder · Strategy · Design · Delivery

Bridges strategic business thinking with sharp design sensibility.

Ernesto leads engagement strategy and scopes the Revenue Architecture for incoming clients. With a track record of closing hundreds of international projects, he operates as the senior counterpart for HubSpot APAC's partner team, fronting the work that anchors GiantFocal as Indonesia's #1 HubSpot Solutions Partner.

100s of international projects · Revenue Architecture lead · APAC partner liaison
07Standing in the Ecosystem

A decade of recognition.

Three credentials it takes years to earn, and one HubSpot mandate that no other Indonesian partner currently holds.
Status
Gold

HubSpot Gold Solutions Partner

Certified across all 6 HubSpot Hubs — Sales, Marketing, Service, Content, Data, and Commerce. One of Southeast Asia's most credentialed HubSpot partners, with an active pathway to Platinum.

Tenure
10+ yrs

10+ years on the HubSpot Marketplace

Our product line — Hatch, Atomic, and March — has been live on the HubSpot Marketplace for over a decade. Consistent downloads, strong tenure, and 25,388 active users globally.

Mandate
SEA

HubSpot's SEA expansion partner

Invited by HubSpot to lead adoption across Indonesia and Southeast Asia. The only Indonesian company with this combination of marketplace credibility, local presence, and Bahasa capability.

08HubSpot · In The Room

Inside HubSpot's APAC partner agenda.

We don't just deliver on the HubSpot platform, we sit at the table when HubSpot writes its APAC partner roadmap. A working log of the closed-door sessions, Partner Elevate Days, and APAC partner briefings GiantFocal participates in.
01 · AttendedJune 4, 2025HubSpot Asia · Partner Elevate DaySingaporeAttended
HubSpot Asia · Partner Elevate Day

Sitting at the table for HubSpot's APAC partner agenda.

Hosted by · HubSpot

  • Fabio Pancaldi · Senior Director of Partnerships, JAPAC — HubSpot
  • Chris McCormack · Partner program · Co-host
  • Carol Fong · Head of Sales, Asia — HubSpot

We were on the floor for HubSpot's first Partner Elevate Day of the year, a closed-door briefing for HubSpot's Asia Solutions Partners. We heard directly from Fabio Pancaldi on the JAPAC partnership roadmap and from Carol Fong on the Asia sales motion. The conversations that followed shaped how we now structure Revenue Architecture engagements for APAC-headquartered clients. GiantFocal was the only Indonesian HubSpot partner attending.

SingaporeAsia2025
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HubSpot Singapore office
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Ernesto and HubSpot JAPAC leadership
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Fabio Pancaldi · JAPAC partnerships keynote
02 · AttendedJanuary 14, 2026HubSpot Asia · Partner Elevate DaySingaporeAttended
HubSpot Asia · Partner Elevate Day

The room where the 2026 APAC partner playbook gets written.

Hosted by · HubSpot

  • Cherylene Ng · Partner program · HubSpot
  • Delvin Chew · Partner program · HubSpot
  • Joohee Jin · Partner program · HubSpot
  • Mun Shuen · Partner program · HubSpot

Returning for the first Partner Elevate Day of 2026, hosted by Cherylene Ng, Delvin Chew, Joohee Jin, and Mun Shuen from HubSpot's Asia partner team. This is the briefing that sets the 2026 partner playbook for the region.

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Delvin Chew · keynote
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HubSpot Partner Day 2026 · floor
Updating as new HubSpot APAC sessions are confirmed.
What teams are saying

Trusted by teams across portfolios

A Fantastic Partner in HubSpot Success! GiantFocal has been a fantastic partner in developing and optimizing our HubSpot site. They're incredibly responsive and fast with development work, often turning around custom modules and updates in no time. Their expertise has helped us tailor our site to support both marketing and sales needs, and they've been instrumental in helping us get the most out of what HubSpot can do.

TD

Travis DeLong

Creative Manager, Suterra

Great company to work with! Giantfocal delivers exceptional products and services. Highly recommend them. Team is responsive, helpful and skilled!

AG

Anthony Guilhem

Momentumm

A Seamless Experience from Start to Finish! Working with the GiantFocal team was a great experience. They responded quickly, understood exactly what we needed, and implemented the changes smoothly. Everything was delivered on time, and the communication throughout the project was excellent. Highly recommended!

M

Martina

Marketing Manager, Alpha Awards

Work With Us

Let's build your revenue infrastructure.

Tell us what you're trying to grow. We'll walk you through how a revenue system engagement maps onto your current system, and what the first 90 days would look like.
Start the conversation