Hear Us Out: It's Time for Brand New Marketing Strategies for the HVAC Industry!

HVAC (Heating, Ventilation, and Airconditioning) industry is too fierce, which is why each HVAC company should always be prepared to keep up with the ever-changing marketing strategies and trends, especially in the digital scene. 

Considering HVAC as one of those lucky industries that are stable and rampant, no matter what happens since everyone needs their services from time to time, having a top-line team is not enough. 

Just like any industry out there, the factor that can set you apart from your counterparts is your way of marketing your business.

There have been reported statistics indicating that the HVAC industry will continue to rise for the succeeding years. As a result, the HVAC industry’s level of marketing competition level is now tighter and more aggressive than ever.

So, what are these brand new marketing strategies for the HVAC Industry this 2020? To simply put, the critical element that HVAC leaders should try is to be as “innovative” and “creative” as possible. 

Most of the HVAC companies are now investing tons of money with their marketing budgets as they run out multiple advertising campaigns on different platforms. Since they are all doing that, your business’s only way to shine is to think of other marketing ideas or strategies possible, rather than solely depending on the standard SEO and PPC campaigns.

To be clear, we’re not saying that SEO, PPC Campaigns, Email Marketing, and many other standard HVAC Marketing platforms out there are not sufficient. We bow down to their abilities to provide immediate, efficient, and outstanding results.

We still encourage you to continue using and optimizing these marketing platforms. However, since your HVAC counterparts are using and relying on them, thinking and trying out and testing branding new marketing ideas for the HVAC industry is a matter of fact, a bold and smart move.

In line with this, we believe that your business deserves a fierce and risk-taker type of leader to get ahead of the game.

We’ve summed up these fresh and unique HVAC marketing tips and ideas for 2020 that you should give a try so you can reinvent your marketing strategies for your HVAC business.

Incorporating “VALUE” to your customers should be your Main Goal.

We know that this one is a no-brainer, but what we’re trying to suggest is to shift your perspective and always think of adding “value” to your customers every step of the way.

From delivering services, think of how you can add value. From setting up your business website, think of how you can add value. From running out an Ad campaign, think of how you can add value. From creating a social media post, think of how you can add value, And so on.

This marketing strategy is the simplest form in our list, but trust us when we say that this is the most effective one. Give it a try and see how much changes and how much it can impact your overall marketing strategies from now on.

We believe that nothing can ever beat genuineness and authenticity, especially in businesses. More importantly, consumers are way smarter now. They can distinguish if you are trying too hard to sell something to them, and they skip it; simply because they are not fond of “hard-selling.”

Make your Brand Presence Stronger Than Ever!

Now that you have successfully shifted and redirected your perspective, it is about time to level up your brand presence completely.

Reinventing your brand presence is very crucial because this mirrors your image and your representation of the world.

One essential tip that we can give you is that “the internet never forgets.” And since we are all on the digital platforms now, it is vital to remember that (almost) every post, every single thing that we write, and every available photo/video that we put on the internet is permanent and irreversible.

This means that you should be mindful of even the tiniest bits of your website and social media platforms.

Going back to the tip, please dig into the Role of Customer Testimonials and Reviews more deeply.

We have seen many websites and social media platforms that demonstrate their multiple positive customer testimonials and reviews, but we rarely see HVAC companies that include “negative feedback.”

It sounds awful and contradicting, isn’t it? But you have to trust us. You should begin incorporating negative reviews on your website and social media platforms now.

Why? Simply because this is one way of showing your customers that you are very much willing to hear and accept their constructive criticisms. It is also one way of giving them value: value to their voice, to their suggestions, and their feedback.

Moreover, this will also show a more “realistic” view of life and business in general because let’s face it, there is no such thing as a “perfect” business or service.

After you put a couple of negative feedback on your website and social media platforms, you should never forget this crucial part: politely responding to them. It is vital to remember never to lose your cool.

Also, we encourage you to have at least one member of your team who will overlook and be in charge of this customer feedback strategy plan so you won’t miss out on anything.

Lastly, doing this marketing strategy is also a win-win situation. 1. Your customers felt valued since they were heard and noticed. 2. You now know your set of weaknesses, so you can now strive harder to improve those.

Master the “Content Strategy” Game

You should probably know this by now, “Content is everything.” However, we don’t want you to know; we advise you to know this by heart.

Your competitors are all producing content; you must deliver unique content and themes, mix them up, and ensure to post regularly.

The determining factor to say that you have created a successful content is through the customers’ engagement. Likes are just numbers; when they engage with your post, it means that you are starting to build a connection or a relationship with your customers. So this should be your primary goal.

Remember that SEO and PPC campaigns are just as good and useful when you optimize them. That being said, you must always produce contents that are substantial, valuable, and fresh.

As we have mentioned earlier, there have been reports claiming that most HVAC companies invest in marketing platforms and campaigns; however, some invest a big deal in content marketing.

With this, it is your time to leverage it and become a “pro” for producing quality HVAC-related content posts in the market.

Some content ideas that we suggest are as follows:

Blog Posts

It is about time for your business to produce meaty blog posts. Meaty in the sense that your customers (both existing and potential ones) will be well-informed when they finish reading up your blogs.

When writing or producing blog posts, your main goal is to make these blogs worth your customers’ valuable time.

FAQs Section

It would be best if you put a Frequently Asked Question section on your website by now. Some have this already, but what can set you from the rest is when you make sure to update it regularly.

Pro tip: Browse platforms like Reddit and Quora so that you can now the latest HVAC-related queries from time to time. 

People always have questions, so you will never run out of content when you incorporate this. Plus, you are accommodating and useful to your customers since your website will be their “go-to site” when they have HVAC-related queries in mind.

Infographics

Visual aids are also appealing to consumers’ eyes, which is why it is best if you also make use of you and your team’s creative juices and produce colorful and attractive infographics about the HVAC industry.

Video

Video marketing continues to soar until now, so you have to strike. Youtube is one of the leading search engine giants globally, so users are tuned to video content.

The best thing about videos is that this is your avenue to use up all your creative juices since you can produce fun and engaging content with videos.

Pro Tip: Blog posts are usually used for discussing HVAC-related questions and topics. In comparison, video contents are optimized to explain detailed HVAC-related instructions.

Rise of the Influencers

Various brands are now utilizing the growth of influencer marketing. They labeled influencers as “the future of marketing.” They are seen everywhere, so this is the time to incorporate them into your business now.

Consumers tend to trust their favorite influencer’s recommendations, which is why you can collaborate with someone fit for this industry.

One of the best ways to jumpstart influencer marketing is to partner up with Micro-influencers first.

Micro-influencers are those people who have 1,000 to 100,000 followers. They are relatively significant because their reach is more targeted, and they usually focus on specific niches.

Not only can they help promote your business, but you can also brainstorm ideas with them. We recommend you to include these influencers as part of your content strategy plans.

Market Your Maintenance Package Services

Aside from promoting your general services, it would be best if you also made time to showcase your maintenance packages. This is one way of saying that you care and you have the means to support their overall maintenance needs.

You can also subtly promote these by following up or checking if their air conditioner is still working. You can leverage this by using email marketing or even using social media platforms like Viber, Whatsapp, and more.

It’s All About Investing

Marketing is an investment. It also needs tons of effort and execution. In the HVAC industry, here are the top things that you should significantly give importance to:

Having a Compelling Copy 

This will make or break your impression of your readers. Be wary of your keywords, too, since this is the backbone of SEO. You should measure the effectiveness of your targeted keywords from time to time.

Testing out your CTA (Call to Action)

This one is vital; thus, it should be clear and precise. Try to avoid using generic CTA formats if possible.

Provide Unique and Original Photos

Steer clear from using stock photos. Google has the means to recognize stock photos. Opting for original images gives a more personal connection and vibe with your customers.

Begin Early and Ask for Help!

There’s no harm in reaching out for help. There are several webmasters out there who can let you achieve your marketing goals in no time. Their expertise in their field will bring you much closer to success.

You should just lay your detailed and specific plans with them and work closely with them along the way (from start to finish!).

It is also wise to start your marketing plans as soon as possible, not just during the peak seasons. This will increase your chances since you will be more consistent in your customers’ eyes and the HVAC industry in general.

Takeaways

Now that you have known the brand new HVAC marketing strategies, tips, and ideals for 2020, it is now up to you to put them into action.

Finding out your unique proposition (and then leveraging them afterward) is your secret to rising above your other counterparts. 

While the HVAC industry competition may be competitive as ever, you must ensure that your marketing plans are up to the game too!

Can you add some more fresh HVAC marketing tips to our list? We’d love to hear them out!