HubSpot is a dynamic CMS where users can edit content directly from the page editor instead of editing the source codes/files in the templates. 

The launch of HubSpot themes in 2020 elevated the principle of dynamic CMS. Not only can you edit page content easily, but each page can also be a standalone layout that's completely disconnected from one another. Now think of building two different layouts purely using the drag-and-drop editor. 

Additionally, HubSpot being an ecosystem means you get access to more than a typical CMS. Your whole business can be hosted in HubSpot. Think of your lead generation, sales pipelines, CRM, unified inbox, chatbot, and countless other features all interconnected to your CMS.